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The latest innovations from John Frieda® Hair Care

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Defining what gorgeous hair means today

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Full-Bodied Hair, Seriously High Style

Expert Picks

Touchably Full Shampoo

NEW LOOK
Touchably Full Shampoo

Patented formula gently cleanses and detangles fine hair as it applies volume boosters, then rinses clean.

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Fine to Full Blow-Out Spray

NEW LOOK
Fine to Full Blow-Out Spray

Creates all-over natural fullness for the look of a salon-quality blow-out.

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7 Day Volume In-Shower Treatment

NEW LOOK
7 Day Volume In-Shower Treatment

Texturally transforms fine hair, leaving it full even after multiple washes.

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Volume Building Mousse

UPGRADED FORMULA
Perfectly Full Mousse

Adds lasting fullness with no crunchy feel

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Root Booster Blow Dry Lotion

NEW LOOK
Root Booster Blow Dry Lotion

Ultra-lightweight spray lotion lifts fine hair at the roots and thickens strands for extra volume at the crown.

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