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The latest innovations from John Frieda® Hair Care

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Defining what gorgeous hair means today

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From damaged hair to silky, shiny strands

Expert Picks

Strengthen + Restore Shampoo

Strengthen + Restore Shampoo

Reverses the look and feel of damage with every use

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Strengthen + Restore Conditioner

Strengthen + Restore Conditioner

Reverses the look and feel of damage with every use

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