What's New

The latest innovations from John Frieda® Hair Care

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Meet Our Experts

Defining what gorgeous hair means today

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Awards & Mentions
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From damaged hair to silky, shiny strands

Expert Picks

Strengthen + Restore Shampoo

Strengthen + Restore Shampoo

Reverses the look and feel of damage with every use

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hydrate + rescue Deep Conditioner

hydrate + rescue
Deep Conditioner

Weightlessly restores moisture to dry, dull hair for enhanced softness & shine

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