What's New

The latest innovations from John Frieda® Hair Care

Discover Now
Meet Our Experts

Defining what gorgeous hair means today

Learn More
Awards & Mentions
Read more

From damaged hair to silky, shiny strands

Expert Picks

Strengthen + Restore Shampoo

Strengthen + Restore Shampoo

Reverses the look and feel of damage with every use


hydrate + rescue Deep Conditioner

hydrate + rescue
Deep Conditioner

Weightlessly restores moisture to dry, dull hair for enhanced softness & shine