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The latest innovations from John Frieda® Hair Care

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Defining what gorgeous hair means today

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Redefine Your Shine, Illuminate Your Hair

Expert Picks

Visibly Brighter Shampoo

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Visibly Brighter subtle lightening Shampoo

Give your brunette hair a natural-looking, illuminating glow.

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Visibly Deeper Shampoo

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Visibly Deeper Colour Deepening Shampoo

Intensify rich brunette tones for all over deeper colour.

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Visibly Deeper Colour Deepening Treatment

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Visibly Deeper Colour Deepening Treatment

Go one shade deeper in one wash.

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