When the first John Frieda® salon opened on New Cavendish Street, London, no one could have imagined the impact it would have on the world of hair care. Fast forward three decades, and John Frieda® Hair Care products are personal favourites of celebrities, beauty experts and consumers worldwide.
After years spent working with chemists to develop the perfect prescriptive solutions, the John Frieda® Hair Care Experts revolutionised hair care with the innovative Frizz Ease® Hair Serum, which eventually landed in Allure magazine's "Cosmetic Hall of Fame" and was singled out by InStyle as "Product of the Decade." And the John Frieda® Hair Care Experts' dedication to solving widespread hair care problems through innovative formulas and expert "how-to" instruction didn't stop there.
The John Frieda® Hair Care Team of celebrity stylists — Our Experts — has fueled the company's new product initiative with the inside track on hot, new celebrity hair trends. As part of the Kao (a wholly-owned subsidiary of Kao Corporation of Japan) the global technology and research resources behind John Frieda® Hair Care products are unrivaled.
After the Frizz Ease® range of products became a household name in the early 1990's, the John Frieda® Hair Care Experts continued to pioneer fashion-forward range after range: the colour care range — Sheer Blonde® products, Brilliant Brunette® hair care, the Radiant Red® range; the Luxurious Volume product range, for gorgeous, full-bodied hair; the Root Awakening® range of products with natural Eucalyptus, for stronger, more radiant and beautifully healthy-looking hair; and Precision Foam Colour, a true breakthrough in home hair colouring.
Never content to rest, the John Frieda® Hair Care Experts are continuously reinventing and adding new, more technologically-advanced products to each range — products that meet women's evolving needs.
Entrepreneurial in spirit and global in impact, John Frieda® Hair Care has consistently been the industry leader when it comes to innovative new products. Which begs the question: what will we come up with next?