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2010

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Defining what gorgeous hair means today

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Luminous Colour Glaze® and Smooth Start® Shampoo & Conditioner Wins the 2010 Allure Best of Beauty Award

"Best Glaze" 3rd year running for Luminous Colour Glaze® Clear Shine and "Best Shampoo and Conditioner (Dry Hair)" for Frizz-Ease® Smooth Start® Hydrating Shampoo and Conditioner!

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PRIX DE MARIE CLAIRE BEAUTY AWARDS 2010

John Frieda® Sheer Blonde® Colour Renew Tone Refreshing shampoo and conditioner was a finalist in the Best Haircare Styling (Splurge) category.

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INSTYLE BEST BEAUTY BUYS 2010

John Frieda® Brilliant Brunette® Shampoo & Conditioner won Best shampoo/conditioner for Brunettes award, with John Frieda® Frizz-Ease® Original Formula Hair Serum taking out a Hall of Fame award

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Sheer Blonde®, N°1 selling brand for blondes

As seen in store, the John Frieda® Sheer Blonde® range is the number one selling brand for blondes*

*Aztec Grocery data MAT 14/11/2010

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